Building Blocks
Welcome to Building Blocks, hosted by Eden Chai (co-founder & CMO of Flair) and guests. This podcast is your go to resource for how to embrace marketing & automation to excel in your career. Each episode features in-depth conversations with industry leaders and marketing experts. Tune in to get actionable ways for making an impact and get a seat at the executive table.
Reviews:
008 - How Running a Proof of Concept Can 3X Your Rents
How Nick Chapman Transformed a 26-Unit Multifamily Deal with Bold Moves and Big Pivots What happens when a Marine-turned-state trooper bets it all on multifamily real estate? Nick Chapman shares his bold journey—from...
007 - From Crisis to Opportunity: Insights from a Successful Office Lease-Up Mid Pandemic
How Office Buildings are Winning in 2024: Michael Israel's 167 Green Success Story | PropTech & Real Estate Innovation Wondering how office buildings are winning leases in 2024? In this episode, Eden Chai talks t...
006 - Marketing Centralization: How to Cut Marketing Cost 40% While Getting the Same Results
Centralized Marketing for Multifamily: Unlocking Efficiency & Driving Results Are you struggling to make sense of the buzz around centralized leasing and marketing? In this episode, Eden Chai and Mike Whaling tac...
005 - How Important is Multifamily Experience for Marketing Roles?
Hiring Outside of Multifamily Could Be the Game-Changer You Need | Multifamily Leadership Insights Are you limiting your team by only hiring within the multifamily industry? Let’s explore why stepping outside the nor...
004 - How a World Class Asset Manager Approaches Marketing | Building Blocks
Maximizing Multifamily Marketing Efficiency: Insights from Brendan Van Deventer | Asset Management & PropTech Struggling with skyrocketing marketing costs but not seeing the desired results? Brendan Van Deventer ...
The Secret to Winning Executive Buy-In: Insights from Multifamily Marketing Expert Bobbi Steward
In this episode, we dive deep with Bobbi Steward, a seasoned multifamily marketing leader with experience across G5, Realtor.com, and BH Management. Bobbi shares her journey of learning how to secure executive buy-in...
002 - When to Use Tech to Enhance the Human Experience vs. Replace it - Building Blocks
From the experts at Multifamily Media Network , this insightful interview with Dave Freund dives into the balance between technology and human interaction in the leasing process. In this episode, Eden Chai and Da...
001 - Crafting Your Offer: How to Get Max Value from Your Specials - Building Blocks
In this episode of Building Blocks, Eden Chai and Sam Winn explore the power of creative offers in multifamily marketing. Discover how to craft irresistible offers that attract prospects, address their objections, an...