Janet Rosseth is the founder and CMO of Cadence Marketing Solutions, a Minneapolis-based boutique consulting agency specializing in pacing new initiatives and supporting multifamily marketing endeavors. Her career spans 25+ years serving multifamily developers and operators in roles directing marketing and leasing strategies. Her expertise lies in assessing needs and deploying both traditional and disruptive solutions that aid in asset performance, optimizing marketing infrastructure, extending the bandwidth of marketing teams, and removing the friction factor in the renter experience. She leads the Cadence Run Club online community for multifamily marketing influencers, connecting & supporting marketers, operators, and vendor partners who challenge the status quo in marketing. She's a speaker & facilitator for large and small groups, local and national industry events, often sought on panels to represent the voice of the marketing teams & clients she serves.