Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene. Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference. It’s time to rally our multifamily community to do what we do best — come together and support those in need. The Upper State Apartment Association in North Carolina has created a GoFundMe to directly aid those affected in our industry, without the delays that come with red tape. If you’ve wondered how you can make a difference, here’s your chance. Visit www.multifamilymedia.com and click on the Hurricane Helene resource page to donate. Share this message, get 10 friends to do the same, and let's start a ripple effect from coast to coast. Together, we can optimize our efforts and make a real impact. Before anything else, head over to www.multifamilymedianetwork.com, make a donation, and share this message with your network. Let’s turn our collective power into hope and action!