Maximizing Multifamily Marketing Efficiency: Insights from Brendan Van Deventer | Asset Management & PropTech Struggling with skyrocketing marketing costs but not seeing the desired results? Brendan Van Deventer shares why more budget isn’t always the answer and how a strategic approach can make or break your multifamily assets. In this episode of Building Blocks, Eden Chai sits down with asset management expert Brendan Van Deventer to uncover the challenges and opportunities in marketing multifamily properties today. Brendan has vast experience managing marketing strategies across multiple property management companies. Brendan dissects the importance of technology like Consumer Fusion and Vero and shares why balancing automation with human accountability is critical. Brendan also explains that simply increasing your marketing budget isn’t enough — efficiency and smarter strategy are key. Tune in for insights on cutting through the noise, streamlining processes, and maximizing your marketing ROI in the multifamily space. If you found Brendan’s insights helpful, please like, subscribe, and hit the bell for updates. Share this episode with your colleagues to spread these essential strategies! Want more multifamily content? Check out @MultifamilyMediaNetwork for podcasts led by industry experts on all topics related to multifamily.
