Connecting the Dots on Marketing Education
Written by: Janet Rosseth | We’re still fresh off of Apartmentalize, powered by NAA, and I’m reflecting on three of the marketi...
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Janet Rosseth is the founder and CMO of Cadence Marketing Solutions, a Minneapolis-based boutique consulting agency specializing in pacing new initiatives and supporting multifamily marketing endeavors. Her career spans 25+ years serving multifamily developers and operators in roles directing marketing and leasing strategies. Her expertise lies in assessing needs and deploying both traditional and disruptive solutions that aid in asset performance, optimizing marketing infrastructure, extending the bandwidth of marketing teams, and removing the friction factor in the renter experience. She leads the Cadence Run Club online community for multifamily marketing influencers, connecting & supporting marketers, operators, and vendor partners who challenge the status quo in marketing. She's a speaker & facilitator for large and small groups, local and national industry events, often sought on panels to represent the voice of the marketing teams & clients she serves.
We'll dig into topics that impact those who influence multifamily marketing to help you achieve higher performance, more efficient work models, better decision-making, and new perspectives!
When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, Janet Rosseth dives into the aftermath of the recent LA fires ...
Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 202...
Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growt...
Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. We...
Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shap...
Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Jan...
Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected ...
PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing P...
Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veter...
Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley To...
Written by: Janet Rosseth | We’re still fresh off of Apartmentalize, powered by NAA, and I’m reflecting on three of the marketi...