THE IMPACT STATEMENT - Creating a Sense of Belonging: Why Community Matters for Residents and Team Members in Multifamily

Written By: Paul Marks | Creating a sense of belonging within multifamily communities benefits both residents and team members, cultivating a supportive and interconnected environment. Belonging is not simply a feel-good ideal; it is a powerful driver of resident satisfaction, team member productivity, and long-term retention on both fronts. By promoting authentic, inclusive connections, multifamily
properties can create spaces where people feel invested and rooted, which, in turn, benefits the business and elevates the value of the property.

The Impact of Belonging for Residents
A resident who feels they belong is far more likely to stay, recommend the property, and engage positively with the community. A sense of belonging connects people with their surroundings and fosters emotional investment in their home, making residents feel valued and respected. Retention metrics across the multifamily sector repeatedly reveal that properties prioritizing resident engagement see reduced turnover and increased lease renewals. Belonging can be particularly crucial for residents in larger cities, where many feel anonymous. Multifamily communities can break this mold by actively designing spaces and experiences that support connections among residents. Organizing communal events, providing shared spaces like lounges and coworking areas, or even hosting small-group activities (book clubs, fitness classes, etc.) can encourage interactions that strengthen this sense of community. For example,properties that host weekly social gatherings in shared spaces often find that they achieve a greater sense of familiarity and friendship among residents. Even small gestures, such as remembering names or personal preferences, contribute to a welcoming atmosphere where residents feel genuinely cared for.

The Benefits of Belonging for Team Members
A community-centric approach extends beyond residents; it is equally essential for teamnmembers. When team members feel connected to their workplace, they are more engaged, motivated, and committed to their roles. Building a sense of belonging for the on-site staff increases job satisfaction, strengthens teamwork, and can significantly lower turnover. To cultivate belonging, multifamily managers can focus on training that underscores collaboration and empathy, alongside team-building events that create a cohesive work culture. Mentorship programs, recognition of achievements, and open channels for feedback are powerful tools for boosting morale and creating a sense of belonging. A well-supported team member who feels part of a "family" is much more likely to go above and beyond to ensure residents feel at home. This positive feedback loop ultimately enhances the community atmosphere and raises property value.

Designing for Connection and Belonging
Creating spaces that facilitate connections is important. Multifamily communities can strategically design shared spaces to encourage interactions. For instance, seatingarrangements in common areas should promote eye contact and conversation rather than isolation. Mixed-use spaces that allow residents to gather, work, and relax in one area increase the chances of organic interactions. Technological solutions can also be leveraged. Apps that facilitate resident communication, allow team members to quickly respond to residents, or even provide a forum for residents to connect over shared interests help create a digital community that complements in-person interactions. Virtual resident engagement events, such as webinars or online fitness classes, have become increasingly popular and effective, providing options for those who may be hesitant to engage in person.

So…community is not just a concept—it is a practical asset in the multifamily industry, one that enhances the experience for both residents and team members. By prioritizing belonging, multifamily communities can strengthen resident loyalty, increase team member satisfaction, and ultimately build resilient, thriving communities. This approach enhances not only the property’s atmosphere but also its overall reputation, creating a magnetic space where people want to live and work.