OPTIMIZED
PODCAST INFO
Listen. Learn. Accelerate.
Cut through the noise and elevate your impact.
Optimized is the go-to podcast for multifamily marketing leaders who want clarity, strategy, and smarter ways to work.
Hosted by Janet Rosseth, founder of Cadence Marketing Solutions and a 25-year multifamily marketing veteran, each episode delivers real insights—no fluff, no filler.
You’ll hear conversations with industry innovators, operators, marketers, and thought leaders who are pushing the industry forward. Expect practical frameworks, sharper decision-making, and perspectives that help you optimize your approach one conversation at a time.
If you’re ready to think differently, act intentionally, and stay ahead of the curve, you’re in the right place.
ideal guest
- Multifamily marketing leaders
- Founders of proptech or services that support marketing & leasing
- Leasing managers who understand the synergy needed with marketing
- Executives who are passionate about marketing optimization
What to Expect
- 30-45 minutes of conversation about your journey, and how you serve multifamily marketing - I aim to make it fun & comfortable!
- Discussion around how you’ve optimized to improve performance personally and/or professionally - Let’s inspire listeners together!
- Brief conversation or emails a week or so before recording to identify conversation prompts - It doesn’t require a lot of work, just be you!
- Real insights - not a pitch, but an opportunity to help elevate the industry
why join?
- You speak the unique language of multifamily marketing and have figured out how to get your arms around the role!
- You support the role of marketers & leasing with unique proptech solutions
- You have unique ideas to share on data, tactics, and decision-making for marketers
- You have experience leading marketing teams to disrupt the status quo, address challenges, or chase trends
meet your host
Janet Rosseth
National Multifamily Educator
Apply to be a Guest Speaker
our media
sponsorships
- Sponsored Interview Segment
- Logo Placement on Event Coverage
- Newsletter Feature Inclusion
- Branded Social Recap
- “Powered By” Mention in Video Clips
- Custom packages available
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